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Do-it-yourself advertising and promotion

Additional authors: Davis, Tom. | NetLibrary, Inc.

Published by : J. Wiley, (Hoboken, N.J. :) Physical details: xxxi, 324 p. : ill. ; 26 cm. ISBN:0471446475 (electronic bk.).

Subject(s): Advertising -- Handbooks, manuals, etc. | Electronic books.

Year: 2003

Online resources:

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Item type	Current location	Collection	Call number	URL	Status	Date due	Barcode
E-Books	Postgraduate Library Online Available	Ebooks	659.1 (Browse shelf)	http://192.168.0.11/SEC%20types%20of%20resoures/Advertising%20And%20Promotion=%20%207/Advertising%20And%20Promotion-How%20to%20Produce%20Great%20Ads,Brochures,Catalog,DirecMail...pdf	Available

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Previous	658.8342 Consumer behaviour in tourism /	658.8/72 Branding unbound	658.8/72 3G marketing on the internet :	659.1 Do-it-yourself advertising and promotion	659.2 Creativity in public relations /	659.2 Rethinking public relations :	659.2 Public relations strategy /	Next

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.

Includes bibliographical references and index.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

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