Beyond disruption :
by Dru, Jean-Marie.
Published by : Wiley, (New York :) Physical details: 304 p. : col. ill. ; 23 cm. ISBN:0471218995. Year: 2002| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Business Library Circulation | Non-fiction | 658.84 (Browse shelf) | 1 | Available | BL0002246 |
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| 658.8/4 Internet marketing : | 658.8/4 Internet marketing : | 658.84 Principles Of Direct & Database Marketing | 658.84 Beyond disruption : | 658.8/4 The e-commerce arsenal : | 658.84 Marketing the e-business / | 658.84 Internet Marketing& E- Commerce |
Includes index.
Machine generated contents note: 19 Introduction Jean-Marie Dru -- 29 Seven Disruption Stories -- DISRUPTION CONTEXT -- 45 1. America, the Disruptive Brand Cindy Scott/Tom Carroll -- 53 2. Disruptive Organizations Anne Charbonneau -- 61 3. Disrupting Marketing Conventions David Hackworthy / Ian Leslie -- DISRUPTION AT WORK -- 79 4. First Impressions Neil Dawson -- 87 5. State of the Art John Hunt/ Marie Jamieson -- 107 6. Workshops John Hunt / Marie Jamieson -- 129 7. Tools Fiona Clancy -- DISRUPTION SCOPE -- 147 8. Disruption across Disciplines Gavin Hilton / Alastair Maclean -- 161 9. Street-Level Disruptions Anna, Johan, Claes, Albin and friends -- 171 10. Tactile Disruptions Louis Gavin -- 179 11. Disruption On-line Heather Albrecht / Neil Lawrence / Paul Worboys -- 189 12. Disruption, Interruption, Permission Laurie Coots -- 199 13. Disruptive Media Planning Monica Karo -- 205 14. Disruption in Political Advertising Trevor Beattie / Rob Alexander -- 213 15. Disruption in Emerging Markets Gavin Heron / Sandip Mahapatra -- 225 16. The Luxury of Disruption Adam Stagliano -- DISRUPTION TOMORROW -- 245 17. Insights Richard Monturo -- 259 18. Connections Nick McLean -- 273 19. A New Business Model Robert Birge / Damian O'Malley -- 287 Conclusion Jean-Marie Dru.
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