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A Twenty-First Century Guide to Aldersonian Marketing Thought

Additional authors: Alderson, Wroe. | Wooliscroft, Ben. | Tamilia, Robert D. | Shapiro, Stanley J.

Published by : Springer Science+Business Media, (New York, NY :) ISBN:0387261753 (hardbound); 0387281819 (ebook).

Subject(s): Alderson, Wroe. | Marketing.

Year: 2006

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Item type	Current location	Collection	Call number	URL	Status	Date due	Barcode
E-Books	Business Library Online Available	Ebooks	658.8 (Browse shelf)	http://192.168.0.11/Marketing%202013%20downloaded%20by%20ashenafi/Ben_Wooliscroft,_Robert_D._Tamilia,_Stanley_J._Shapiro-A_Twenty-First_Century_Guide_to_Aldersonian_Marketing_Thought%282005%29.pdf	Available

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Includes bibliographical references and index.

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