Herd :
by Earls, Mark.
Published by : John Wiley & Sons, (Chichester, England ; | Hoboken, NJ :) Physical details: xx, 348 p. : ill. ; 24 cm. ISBN:0470060360 (cloth : alk. paper); 9780470060360 (cloth : alk. paper).
Subject(s):
Communication in marketing.
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Consumer behavior.
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Social interaction.
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Social influence.
Year: 2007
Online resources:
- Table of contents only
Online Available -
Publisher description
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Contributor biographical information
| Item type | Current location | Collection | Call number | URL | Status | Date due |
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E-Books
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Business Library Online Available | Ebooks | 658.8/343 (Browse shelf) | http://192.168.0.11/THREED%20TIME%20LIBRARY%20RES/ASHNAFEE/ashu%20ebook%204/consumer%20behaviour%2010/__Herd___How_to_Change_Mass_Behaviour_by_Harnessing_Our_True_Nature.pdf | Available |
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| 658.8342 Consumer behaviour in tourism / | 658.8/342 Consumer behaviour : | 658.8/3420973 Consumer behavior : | 658.8/343 Herd : | 658.8/4 Beyond Hofstede : | 658.8/4 International marketing management : | 658.8/4 Beyond Hofstede : |
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