Consumer behavior and culture :
by Mooij, Marieke K. de,
Published by : Sage Publications, (Thousand Oaks, Calif. :) Physical details: xiv, 345 p. : ill. ; 26 cm. ISBN:0761926682 (Cloth); 0761926690 (Paper). Year: 2004Online resources:
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E-Books
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Business Library Online Available | Ebooks | 658.8/342 (Browse shelf) | http://192.168.0.11/THREED%20TIME%20LIBRARY%20RES/14CONSUMER%20BEHAVER/__Consumer_Behavior_and_Culture__Consequences_for_Global_Marketing_and_Advertising.pdf | Available |
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| 658.8/3 Marketing research that won't break the bank : | 658.8/3/015118 Quantitative models in marketing research | 658.8/342 Consumer behavior & marketing strategy / | 658.8/342 Consumer behavior and culture : | 658.8/342 Global consumer behavior / | 658.8/342 Understanding green consumer behaviour : | 658.8342 Consumer behaviour in tourism / |
Includes bibliographical references and index.
1. Global Consumers in a Global Village? -- 2. Values and Culture -- 3. Convergence and Divergence in Consumer Behavior -- 4. The Consumer: Attributes -- 5. Social Processes -- 6. Mental Processes -- 7. Consumer Behavior Domains -- 8. Applications to Global Marketing and Advertising.
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