Beyond Hofstede :
Additional authors:
Nakata, Cheryl.
Published by :
Palgrave Macmillan,
(Basingstoke [England] ; | New York :)
Physical details: xvi, 287 p. : ill. ; 23 cm.
ISBN:9780230202399 (alk. paper); 023020239X (alk. paper).
Subject(s):
Marketing
--
Cross-cultural studies.
|
Management
--
Cross-cultural studies.
|
International trade
--
Social aspects.
Year: 2009
Online resources:
| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
E-Books
|
Business Library Online Available | Ebooks | 658.8/4 (Browse shelf) | http://192.168.0.11/FIRS%20LIBRARY%20E-%20RESOURES/marketing=%2052/ebooksclub.org__Beyond_Hofstede__Culture_Frameworks_for_Global_Marketing_and_Management.pdf | Available |
Includes bibliographical references and index.
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