Advertising and Promotion (Record no. 946)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120719t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070581940 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Belch George |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Communications Perspective |
| Statement of responsibility, etc | George E. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,779p. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name as entry element | Marketing, Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Call number prefix | BEL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001708 | 2012-07-19 | 8 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001445 | 2012-07-19 | 4 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0000464 | 2012-07-19 | 5 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001724 | 2012-07-19 | 3 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001045 | 2012-07-19 | 1 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0000459 | 2012-07-19 | 4 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001027 | 2012-07-19 | 2 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001248 | 2012-07-19 | 11 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001007 | 2012-07-19 | 7 | 2012-07-19 | Books | |||||
| Non-fiction | Business Library | Business Library | Circulation | 2012-07-19 | 659.1 | BL0001046 | 2012-07-19 | 6 | 2012-07-19 | Books |