| 000 -LEADER |
|---|
| fixed length control field |
02304pam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5453332 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120809030834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041214s2006 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004029595 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131457578 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm57283929 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)5453332 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
IXA |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K64 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Philip Kotler, Kevin Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 733 [45] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Defining marketing for the 21st century -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Developing marketing strategies and plans -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Gathering information and scanning the environment -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Conducting marketing research and forecasting demand -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Creating customer value, satisfaction, and loyalty -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Analyzing consumer markets -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Analyzing business markets -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Identifying market segments and targets -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Creating brand equity -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Crafting the brand positioning -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Dealing with competition -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Setting product strategy -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Designing and managing services -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Developing pricing strategies and programs -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Designing and managing value networks and channels -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Managing retailing, wholesaling, and logistics -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Designing and managing integrated marketing communications -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Managing mass communications : advertising, sales promotions, events, and public relations -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Managing personal communications : direct marketing and personal selling -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Introducing new market offerings -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Tapping into global markets -- |
| Miscellaneous information |
Ch. 22. |
| Title |
Managing a holistic marketing organization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://213.55.83.214:8181/Management/02936.pdf |
| Link text |
Online Available |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Books |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
20051027 |
| b (OCLC) |
c |
| c (OCLC) |
rad1 |
| d (OCLC) |
MPS |
| 948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
20051027 |
| b (OCLC) |
a |
| c (OCLC) |
rad1 |
| d (OCLC) |
MPS |
