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Advertising and promotion : (Record no. 13246)

000 -LEADER
fixed length control field 03068fam a2200409 a 4500
001 - CONTROL NUMBER
control field 2341491
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140207030202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970714s1998 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97028715
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218994
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)37315374
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm37315374
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)2341491
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- OrLoB-B
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass :
Name of publisher, distributor, etc Irwin/McGraw-Hill,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. :
Other physical details ill. ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 725-743) and indexes.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Pt. 1.
Title The Role of IMC in Marketing.
Miscellaneous information Ch. 1.
Title An Introduction to Integrated Marketing Communications.
Miscellaneous information Ch. 2.
Title The Role of IMC in the Marketing Process --
Miscellaneous information Pt. 2.
Title Integrated Marketing Program Situation Analysis.
Miscellaneous information Ch. 3.
Title Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations.
Miscellaneous information Ch. 4.
Title Perspectives on Consumer Behavior --
Miscellaneous information Pt. 3.
Title Analyzing the Communication Process.
Miscellaneous information Ch. 5.
Title The Communication Process.
Miscellaneous information Ch. 6.
Title Source, Message, and Channel Factors --
Miscellaneous information Pt. 4.
Title Objectives and Budgeting for Integrated Marketing Communications Programs.
Miscellaneous information Ch. 7.
Title Establishing Objectives and Budgeting for the Promotional Program --
Miscellaneous information Pt. 5.
Title Developing the Integrated Marketing Communications Program.
Miscellaneous information Ch. 8.
Title Creative Strategy: Planning and Development.
Miscellaneous information Ch. 9.
Title Creative Strategy: Implementation and Evaluation.
Miscellaneous information Ch. 10.
Title Media Planning and Strategy.
Miscellaneous information Ch. 11.
Title Evaluation of Broadcast Media.
Miscellaneous information Ch. 12.
Title Evaluation of Print Media.
Miscellaneous information Ch. 13.
Title Support Media.
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Ch. 14.
Title Direct Marketing and Marketing on the Internet.
Miscellaneous information Ch. 15.
Title Sales Promotion.
Miscellaneous information Ch. 16.
Title Public Relations, Publicity, and Corporate Advertising.
Miscellaneous information Ch. 17.
Title Personal Selling --
Miscellaneous information Pt. 6.
Title Monitoring, Evaluation, and Control.
Miscellaneous information Ch. 18.
Title Measuring the Effectiveness of the Promotional Program --
Miscellaneous information Pt. 7.
Title Special Topics and Perspectives.
Miscellaneous information Ch. 19.
Title Business-to-Business Communications.
Miscellaneous information Ch. 20.
Title International Advertising and Promotion.
Miscellaneous information Ch. 21.
Title Regulation of Advertising and Promotion.
Miscellaneous information Ch. 22.
Title Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion.
-- Glossary of Advertising and Promotion Terms.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
Title of a work Introduction to advertising and promotion.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Irwin/McGraw-Hill series in marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl
Link text Online Available
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Uniform Resource Identifier Price effective from Koha item type
          Ebooks Business Library Business Library Online Available 2014-02-07 659.1 2014-02-07 http://213.55.83.214:8080/cgi-bin/koha/cataloguing/addbiblio.pl 2014-02-07 E-Books

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