| 000 -LEADER |
|---|
| fixed length control field |
03548fam a22004454a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3359522 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140130073908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020627s2002 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002010335 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0787964190 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)50091694 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm50091694 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)3359522 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.A486 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andreasen, Alan R., |
| Dates associated with a name |
1934- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research that won't break the bank : |
| Remainder of title |
a practical guide to getting the information you need / |
| Statement of responsibility, etc |
Alan R. Andreasen ; foreword by William A. Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco : |
| Name of publisher, distributor, etc |
Jossey-Bass, |
| Date of publication, distribution, etc |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 277 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Jossey-Bass nonprofit and public management series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"The second edition of Cheap but good marketing research." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Prepared with the assistance of the Academy for Educational Development." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 261-268) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
William A. Smith -- |
| Miscellaneous information |
Pt. 1. |
| Title |
Planning a Low-Cost Research Program. |
| Miscellaneous information |
1. |
| Title |
Myths of Marketing Research. |
| Miscellaneous information |
2. |
| Title |
Planning a Research Program. |
| Miscellaneous information |
3. |
| Title |
Evaluating Individual Research Projects. |
| Miscellaneous information |
4. |
| Title |
Backward Marketing Research -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Alternative Low-Cost Research Techniques. |
| Miscellaneous information |
5. |
| Title |
Using Available Data. |
| Miscellaneous information |
6. |
| Title |
Systematic Observation. |
| Miscellaneous information |
7. |
| Title |
Low-Cost Experimentation. |
| Miscellaneous information |
8. |
| Title |
Low-Cost Survey Designs -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Making Low-Cost Research Good Research. |
| Miscellaneous information |
9. |
| Title |
Producing Valid Data. |
| Miscellaneous information |
10. |
| Title |
All the Statistics You Need to Know (Initially) -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Organizing Low-Cost Research. |
| Miscellaneous information |
11. |
| Title |
Organization and Implementation on a Shoestring. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.". |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andreasen, Alan R., |
| Dates associated with a name |
1934- |
| Title of a work |
Cheap but good marketing research. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Academy for Educational Development. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Jossey-Bass nonprofit and public management series. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://192.168.0.11/2006%20EBOOKS/Marketing%20Research-Practical%20Guide.pdf |
| Link text |
Online Available |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Books |
| Call number prefix |
658.8 |
