| 000 -LEADER |
|---|
| fixed length control field |
00403nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120720t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273627171 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
Tapp Alan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles Of Direct & Database Marketing |
| Statement of responsibility, etc |
Alan Tapp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Hall |
| Date of publication, distribution, etc |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,362p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term following geographic name as entry element |
Marketing, Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
| Call number prefix |
TAP |
