| 000 -LEADER |
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| fixed length control field |
02313cam a22003612 b4500 |
| 001 - CONTROL NUMBER |
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| control field |
8577551 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20130101033110.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090618e20091109njua s|||||||| 2|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783642032424 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3642032427 (Trade Cloth) |
| Terms of availability |
USD 69.95 Retail Price (Publisher) |
| 024 3# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9783642032424 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(WaSeSS)ssj0000441657 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
3642032427 |
| Source of stock number/acquisition |
00024965 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BIP US |
| Modifying agency |
WaSeSS |
| Transcribing agency |
a |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hougaard, Soren |
| Relator term |
Author |
| 210 10 - ABBREVIATED TITLE |
|---|
| Abbreviated title |
The Relationship Marketer |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Relationship Marketer |
| Medium |
[electronic resource] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Springer |
| Date of publication, distribution, etc |
Nov. 2009 |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
License restrictions may limit access. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Annotation |
| Expansion of summary note |
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities."The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Scholarly & Professional |
| Source |
Springer |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bjerre, Mogens |
| Relator term |
Author |
| 773 #0 - HOST ITEM ENTRY |
|---|
| Title |
SpringerLink ebooks - Business and Economics (2009) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://192.168.0.11/FIRS%20LIBRARY%20E-%20RESOURES/marketing=%2052/ebooksclub.org__The_Relationship_Marketer__Rethinking_Strategic_Relationship_Marketing__Second_Edition.pdf |
| Public note |
Full text available from SpringerLink ebooks - Business and Economics (2009) |
| Link text |
Online Available |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Bowker Global Books in Print record |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Books |
