McNeil, Ruth.
Business to business market research : understanding and measuring business markets / Ruth McNeil. - London ; Sterling, VA : Kogan Page, 2005. - x, 310 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
0749443642 (pbk.)
GBA518762 bnb
013124958 Uk
Industrial marketing--Research.
HF5415.1263 / .M365 2005
658.8
Business to business market research : understanding and measuring business markets / Ruth McNeil. - London ; Sterling, VA : Kogan Page, 2005. - x, 310 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
0749443642 (pbk.)
GBA518762 bnb
013124958 Uk
Industrial marketing--Research.
HF5415.1263 / .M365 2005
658.8