Cateora, Philip R.
International Marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256139504 0256206821 (International student ed.)
95009132
Export marketing.
International business enterprises.
HF1009.5 / .C35 1996
658.8/48
International Marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256139504 0256206821 (International student ed.)
95009132
Export marketing.
International business enterprises.
HF1009.5 / .C35 1996
658.8/48