Moment of truth : redefining the CEO's brand management agenda /
Andreas Bauer ... [et al.].
- Basingstoke [England]; New York : Palgrave Macmillan, 2006.
- xv, 174 p. : col. ill. ; 24 cm.
Includes bibliographical references.
1403998965 (cloth) 9781403998965 (cloth)
2005058610
Product management.
Brand name products--Management.
Chief executive officers.
HF5415.15 / .M66 2006
658.8/27
Includes bibliographical references.
1403998965 (cloth) 9781403998965 (cloth)
2005058610
Product management.
Brand name products--Management.
Chief executive officers.
HF5415.15 / .M66 2006
658.8/27