Kotabe, Masaaki.
Global marketing management / Global marketing management, update 2000 Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, c1998. - xxi, 24, 711 p. : ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
0471353906
99236705
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 1998b
658.8/48
Global marketing management / Global marketing management, update 2000 Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, c1998. - xxi, 24, 711 p. : ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
0471353906
99236705
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 1998b
658.8/48