Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0618071881
00133788
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .J43 2001
658.8/48
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0618071881
00133788
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .J43 2001
658.8/48