Bridgewater, Susan.
International marketing relationships / Sue Bridgewater and Colin Egan. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xxii, 288 p. : ill. ; 25 cm. - Profitable marketing relationships series .
Includes bibliographical references and index.
0333733770 (hrdbk.) 0333733789 (pbk.)
2001058777
Export marketing.
Relationship marketing.
Brand name products.
Business networks.
Strategic alliances (Business)
HF1416 / .B75 2002
658.8/48
International marketing relationships / Sue Bridgewater and Colin Egan. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xxii, 288 p. : ill. ; 25 cm. - Profitable marketing relationships series .
Includes bibliographical references and index.
0333733770 (hrdbk.) 0333733789 (pbk.)
2001058777
Export marketing.
Relationship marketing.
Brand name products.
Business networks.
Strategic alliances (Business)
HF1416 / .B75 2002
658.8/48