Kotler, Philip.
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
0130122173
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
0130122173
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8