Wagner, Sigmund A., 1966-
Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner. - London ; New York : Routledge, 1997. - xv, 288 p. : ill. ; 24 cm. - Consumer research and policy . - Consumer research and policy series. .
Includes bibliographical references (p. 264-280) and index.
0415157323
97018704
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
HF5415.32 / .W34 1997
658.8/342
Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner. - London ; New York : Routledge, 1997. - xv, 288 p. : ill. ; 24 cm. - Consumer research and policy . - Consumer research and policy series. .
Includes bibliographical references (p. 264-280) and index.
0415157323
97018704
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
HF5415.32 / .W34 1997
658.8/342