Haig, Matt.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - London ; Sterling, VA. : Kogan Page, 2003. - viii, 310 p. ; 24 cm.
Includes bibliographical references (p. [301]-302) and index.
0749439270
2003000966
Branding (Marketing)
Brand loyalty.
Brand choice.
HD69.B7 / H345 2003
658.8/27
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - London ; Sterling, VA. : Kogan Page, 2003. - viii, 310 p. ; 24 cm.
Includes bibliographical references (p. [301]-302) and index.
0749439270
2003000966
Branding (Marketing)
Brand loyalty.
Brand choice.
HD69.B7 / H345 2003
658.8/27